They make sure your profile meets current SEO best practices while addressing the business challenges facing your prospects and buyers. In fact, once you know how, it is much easier and much cheaper free! Identifying the right keywords and strategically including them in your profile, helps you appear in LinkedIn searches, as well as Google searches. Learn how leveraging keywords and key phrases to be found by your buyers online extends to LinkedIn profiles, content and media.
The best place to start is with your marketing department.
They should be able to supply a list of keywords they target. Some of these are:. Another trick to finding more keywords to boost the visibility of your profile is to check the profiles of colleagues and competitors. Add them throughout your profile to increase your SEO opportunities.
LinkedIn and Google have different algorithms for how content shows up in a search. Search results are unique to each person running the search the same as each network is unique to the individual. With this context, here are 15 areas to focus on to optimize your LinkedIn profile:. So connecting with prospects is key. When people search for those terms, your photo will show up! Identify the keywords and phrases that your buyers use when searching for your products and services.
LinkedInExpert shows how.
Make sure to include the two or three most important to you in both your headshot and banner image files. Instead, show who you help and how you help them while naturally including keywords and phrases about your area of specialization. But when you edit it on your mobile device you get an additional 90 characters.
In this Linkedin tutorial, author Lee Silverstein explains the 10 steps to take that will help you get discovered on Linkedin. With over million members. [DOWNLOAD] 10 Steps to Getting Discovered on Linkedin by Lee Silverstein. Book file PDF easily for everyone and every device. You can download and read .
The extra characters can give you a huge advantage to include search engine optimized words you want to be found for. You have characters available to emphasize your value to the reader. But while LinkedIn profile SEO is vital, the flow of your About section, the story you tell and the insights you provide, are even more critical.
My actual title is Chief Learning Officer, but my headline is:. Personalizing your LinkedIn URL is a simple way to ensure that when people are searching for you, they will find you. A personalized URL is particularly crucial for those with common names. LinkedIn appealed this ruling; in September of , the appeals court rejected LinkedIn's arguments and the preliminary injunction was upheld.
As of , LinkedIn had more than million members in over countries and territories. The basic functionality of LinkedIn allows users workers and employers to create profiles , which for employees typically consist of a curriculum vitae describing their work experience, education and training, skills, and a personal photo.
The site also enables members to make "connections" to each other in an online social network which may represent real-world professional relationships. Members can invite anyone whether a site member or not to become a connection. However, if the invitee selects "I don't know" or " Spam ", this counts against the inviter.
If the inviter gets too many of such responses, the member's account may be restricted or closed. The "gated-access approach" where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs is intended to build trust among the service's users. LinkedIn is particularly well-suited for personal branding which, according to Sandra Long, entails "actively managing one's image and unique value" to position oneself for career opportunities.
LinkedIn allows professionals to build exposure for their personal brand within the site itself as well as in the World Wide Web as a whole. With a tool that LinkedIn dubs a Profile Strength Meter , the site encourages users to offer enough information in their profile to optimize visibility by search engines. A basic profile should include a person's industry and location, an up-to-date job description, two past positions, education, at least three skills, a profile picture, and at least fifty connections.
The number one mistake people make on the profile is to not have a photo. LinkedIn enables job-seekers and employers to connect. According to Jack Meyer, the site has become the "premier digital platform" for professionals to network online. In the site's parlance, two users have a "first-degree connection" when one accepts an invitation from another.
As these connections get stronger and deeper, the user's profile is more likely to appear in searches by employers and others. For job applicants, cold call messaging on LinkedIn generally is ineffective. In June , cryptographic hashes of approximately 6. In response to the incident, LinkedIn asked its users to change their passwords. Security experts criticized LinkedIn for not salting their password file and for using a single iteration of SHA To handle the large volume of emails sent to its users every day with notifications for messages, profile views, important happenings in their network, and other things, LinkedIn uses the Momentum email platform from Message Systems.
The accounts were either fully developed personas or supporting personas, and they use spearphishing or malicious websites to comprise victims' information. According to reporting by Le Figaro , France's General Directorate for Internal Security and Directorate-General for External Security believe that Chinese spies have used LinkedIn to target thousands of business and government officials as potential sources of information.
In , Germany's Federal Office for the Protection of the Constitution BfV published information alleging that Chinese intelligence services had created fake social media profiles on sites such as LinkedIn, using them to gather information on German politicians and government officials. LinkedIn 'applications' often refers to external third party applications that interact with LinkedIn's developer API. However, in some cases it could refer to sanctioned applications featured on a user's profile page. Applications must go through a review process and request permission from the user before accessing a user's data.
In October , LinkedIn enabled an "applications platform" which allows external online services to be embedded within a member's profile page. Among the initial applications were an Amazon Reading List that allows LinkedIn members to display books they are reading, a connection to Tripit, and a Six Apart , WordPress and TypePad application that allows members to display their latest blog postings within their LinkedIn profile. A mobile version of the site was launched in February , which gives access to a reduced feature set over a mobile phone. LinkedIn also supports the formation of interest groups, and as of March 29, there are 1,, such groups whose membership varies from 1 to , LinkedIn has devised a few mechanisms to reduce the volume of spam,  but recently [ when?
In December , LinkedIn announced that they are rolling out polls to groups. LinkedIn allows users to research companies, non-profit organizations, and governments they may be interested in working for. Typing the name of a company or organization in the search box causes pop-up data about the company or organization to appear.
In July , LinkedIn launched a new feature allowing companies to include an "Apply with LinkedIn" button on job listing pages. Job recruiters, head hunters, and personnel HR are increasingly using LinkedIn as a source for finding potential candidates. By using the Advanced search tools, recruiters can find members matching their specific key words with a click of a button. They then can make contact with those members by sending a request to connect or by sending InMail about a specific job opportunity he or she may have.
Recruiters also often join industry-based groups on LinkedIn to create connections with professionals in that line of business. Since September , LinkedIn has enabled users to "endorse" each other's skills. This feature also allows users to efficiently provide commentary on other users' profiles — network building is reinforced. However, there is no way of flagging anything other than positive content.
Members cannot opt out of such solicitations, with the result that it sometimes appears that a member is soliciting an endorsement for a non-existent skill. LinkedIn continues to add different services to its platform to expand the ways that people use it.
On May 7, , LinkedIn added an analytics tool to its publishing platform. The tool allows authors to better track traffic that their posts receive. The LinkedIn Influencers program launched in October and features global thought leaders who share their professional insights with LinkedIn's members.
The lists identified Google 's parent company, Alphabet , as the most sought-after U. The Top Companies lists were started in and are published annually. It is testing a potential social network revenue model — research that to some appears more promising than advertising. Individuals and companies can now pay a fee to have LinkedIn sponsor their content and spread it to their user base.
This is a common way for social media sites such as LinkedIn to generate revenue. LinkedIn has used economic graph data to research several topics on the job market, including popular destination cities of recent college graduates,  areas with high concentrations of technology skills,  and common career transitions. Some of the changes were made according to the feedback received from the previously launched mobile app.
Features that were not heavily used were removed.
For example, the contact tagging and filtering features are not supported any more. Following the launch of the new user interface UI , some users, including blogger Zubair Abbas, complained about the missing features which were there in the older version, slowness, and bugs in it. In January , LinkedIn dropped support for LinkedIn Answers, and cited a new 'focus on development of new and more engaging ways to share and discuss professional topics across LinkedIn' as the reason for the retirement of the feature.
The feature had been launched in , and allowed users to post question to their network and allowed users to rank answers. On September 1, LinkedIn retired InMaps, a feature which allowed you to visualize your professional network. According to the company's website, LinkedIn Referrals will no longer be available after May 18, .